Meet the people behind WhatsGood

At WhatsGood, our goal is to strengthen food systems by building technology for local farmers, fishermen, artisans and the communities that support them.

As a chef, Matt Tortora loved using the best fresh, local ingredients in his dishes. However, he quickly became frustrated that there was no way to easily buy from all his favorite local vendors.

He envisioned a solution, a platform, where buyers could find local, seasonal ingredients and purchase them directly from local farmers and vendors.

So he and Will Araújo gathered a team and in 2014 launched WhatsGood, an online marketplace connecting buyers with local farmers and vendors. The platform has since evolved from the initial idea as a platform just for chefs, but the mission has stayed the same: to connect communities with the people growing their food.

Our Team

Our team brings experience from all aspects of the food system, and then some. We've made crepes in the back of a food truck and rotated crops on our family farms. We've planned menus and set tables. We've built our own businesses, tracked supply chains, developed marketing strategies and written code. And while we might come from diverse backgrounds, what connects us is a passion for local food.

Matt Tortora

Matt Tortora

Co-Founder & CEO

Will Araújo

Will Araújo

Co-Founder & COO

Erin Tortora

Erin Tortora

Co-Founder & Director of Resources

Sérgio Oliveira

Sérgio Oliveira

Advisor

Sara Fisler

Sara Fisler

Account Executive

Sammer Soares

Sammer Soares

Product & Marketing Designer

André Ferreira

André Ferreira

Web Developer

Vinicius Nakamura

Vinicius Nakamura

Web Developer

Luis Rodas

Luis Rodas

Business Operations Associate

Thiago Ferreira

Thiago Ferreira

Backend Developer