As a chef, Crave Food Systems co-founder and CEO Matt Tortora loved using the best fresh, local ingredients in his dishes. However, he quickly became frustrated that there was no way to easily buy from all his favorite purveyors.
He envisioned a solution that would replace his daily slew of phone calls, emails and food-stained invoices. What he needed was a platform where chefs could find local, seasonal ingredients and buy directly from the best purveyors around them.
So he and Will Araujo gathered a team and in 2014 launched WhatsGood, an online marketplace that connects buyers with their local sources. The platform has since grown from Matt’s initial idea, but the mission has stayed the same: to connect communities with the people growing their food.
Our team brings experience from all aspects of the food system, and then some. We've made crepes in the back of a food truck and rotated crops on our family farms. We've planned menus and set tables. We've built our own businesses, tracked supply chains, developed marketing strategies and written code. And while we might come from diverse backgrounds, what connects us is a passion for local food.