Meet the people behind WhatsGood

Join Us Meet The Team

At Crave Food Systems, our goal is to strengthen food systems by building technology for local farmers, fishermen, artisans and the communities that support them.

We’re not big food. In fact, we’re everything big food isn’t.

As a chef, Crave Food Systems co-founder and CEO Matt Tortora loved using the best fresh, local ingredients in his dishes. However, he quickly became frustrated that there was no way to easily buy from all his favorite purveyors.

He envisioned a solution that would replace his daily slew of phone calls, emails and food-stained invoices. What he needed was a platform where chefs could find local, seasonal ingredients and buy directly from the best purveyors around them.

So he and Will Araujo gathered a team and in 2014 launched WhatsGood, an online marketplace that connects buyers with their local sources. The platform has since grown from Matt’s initial idea, but the mission has stayed the same: to connect communities with the people growing their food.

Our Team

Crave Food Systems Team USA
Crave Food Systems Team Brazil

Our team brings experience from all aspects of the food system, and then some. We've made crepes in the back of a food truck and rotated crops on our family farms. We've planned menus and set tables. We've built our own businesses, tracked supply chains, developed marketing strategies and written code. And while we might come from diverse backgrounds, what connects us is a passion for local food.

Matt Tortora

Matt Tortora

Co-Founder & CEO
Will Araújo

Will Araújo

Co-Founder & COO
Erin Tortora

Erin Tortora

Co-Founder & Director of Resources

Sergio Oliveira

Sergio Oliveira

CTO
Vitor Pinho

Vitor Pinho

Product Designer
Scott Bloodworth

Scott Bloodworth

Head of Business Technology
Sammer Soares

Sammer Soares

Product & Marketing Designer
Murilo Viana

Murilo Viana

Backend Developer
Sara Fisler

Sara Fisler

Account Executive
Mike Gold

Mike Gold

Account Executive
André Ferreira

André Ferreira

Web Developer
Jacqueline Lachevre

Jacqueline Lachevre

Account Executive
Danilo Martins

Danilo Martins

Backend Developer
Henrique Galo

Henrique Galo

iOS Developer
Denis Germano

Denis Germano

Backend Developer
Silvio Pereira

Silvio Pereira

Android Developer
José Augusto

José Augusto

Android & iOS Developer
Felipe Gameiro

Felipe Gameiro

Web Developer
Vinicius Nakamura

Vinicius Nakamura

Web Developer
Adriano Cupello

Adriano Cupello

Brazil Operations
Kennedy Dias

Kennedy Dias

Android Developer
Hugo Penna

Hugo Penna

Office Administrator
Fabricio Zuardi

Fabricio Zuardi

Web Developer - Consultant
PJ Centofanti

PJ Centofanti

Graphic Designer
Robert DelRossi

Robert DelRossi

Head of Consumer Technology
Marcelo Theodoro

Marcelo Theodoro

Backend Developer

Advisors

Paul Stajduhar

Paul Stajduhar

Advisor
Jeff Urbina

Jeff Urbina

Advisor
Heliovaldo Araújo

Heliovaldo Araújo

Advisor

Interested in joining
our team?

Careers