We get Chefs. We get Farmers.

We are WhatsGood for the food system.
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Meet The WhatsGood Team

We are a team of farmers, chefs, and food system innovators on a mission to refocus our food system.
Photo of Matt Tortora - Co-Founder & CEO

Matt Tortora

Co-Founder & CEO

After serving his country for 10 years in the U.S. Navy, Matt made the decision to pursue his deep-rooted passion for food. While completing a second degree with Johnson & Wales University, he founded...

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Photo of Will Araújo - Co-Founder & Head of Products

Will Araújo

Co-Founder & Head of Products

Lucky enough to experience life within the food industry in both the U.S. and Brazil, Will also gained extensive experience with start-ups and business development. Since the age of 16, he had an earl...

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Photo of Heliovaldo Araújo - Co-Founder & Ambassador

Heliovaldo Araújo

Co-Founder & Ambassador

Chef Helio grew up in Brazil with a family active in farming and food. After moving to the U.S., he would become a brilliant and talented chef, restaurateur, and food sourcing expert. He earned the ti...

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Photo of Erin Tortora - Co-Founder & Director of Partnerships & Outreach

Erin Tortora

Co-Founder & Director of Partnerships & Outreach

Erin, a native of southeast GA, recently transitioned from active duty after over seven and a half years of selfless service as a U.S. Navy Supply Corps Officer to join the Crave team. She received t...

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Join Us!

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Help generate REAL food system change!

We are always looking for new team members. Whether you are a chef, farmer, or just passionately care about the food system, please apply.

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WhatsGood Service Source Food Locally, Providence - Rhode Island - US

Collaboration makes the difference!

We believe the key to supporting and building a healthier local food ecosystem begins with the associations and organizations whose values are completely aligned with whats-good for their local producers.